Sensible Elephant: Webmasters

Meet The Herd

Technology fuels change that some struggle to adapt to, but, with expert guidance, even the most turbulent waters can be navigated successfully. You may even find you have fun doing it!

Sensible Elephant have decades of experience working with web technologies, everything from coding and designing web sites to building and managing the servers that host them

We've provided technical services for companies of all sizes; from small businesses with a single employee to massive multi-national conglomerates, and also government organisations and departments

We were experts in optimising content for the web long before the term "SEO" had even been coined

We offer a broad range of additional services to get you noticed online - corporate identity, graphic design, photography, audio and video production, technical authoring and social media marketing strategy - ask us how we can use these skills to help you build your business


Rufus has completed projects for some of the heaviest users of technology in the country including EE, UK Hydrographics, RS Components and JP Morgan Chase, and has consulted on the merger of two London universities.

He loves playing various musical instruments, snowboarding, walking, diving and travel, always with his cameras close at hand.

Rufus has a great affinity for the natural world and loves spending time in wild outdoor spaces. He’s also lived in some of the most incredible cities in the world including Sydney and Prague.

He owns a smallholding and has competed as a strongman. He enjoys spending time in Dartmoor National Park and on the Southwest Coastal Path.

Rufus lives in Exeter with his wife and daughter.


Andrew is a consummate IT professional with experience of working with some of the biggest companies in IT, such as IBM, Siemens, Fujitsu and Microsoft.

He enjoys life in a small country town, but occasionally gets away for the occasional adventure to remind him what life is all about: hiking in the mountains, camping in British National Parks, international cycling tours, skydiving, SCUBA diving, and international travel when time permits.

Andrew’s loves of art & design is something that’s apparent in his approach to all aspects of work.

When he’s not working, he’s into electronics, photography, ancient history, creative writing, renovating his Georgian farm house, and food.  Mostly food.

Andrew is based in Crowland.

Our Cyber Heritage

Andrew and Rufus are both highly skilled polymaths holding numerous certifications covering the gamut of IT disciplines.

In the mid-nineties, when use of the World Wide Web first started to spread, they were there.

They began working together in 2001 when they were responsible for different aspects of the creation and support of one of the largest websites on earth, and drawing inspiration from each other, found their shared enthusiasm and dedication created a dynamic and efficient environment for creative work.  Since then, they’ve worked on numerous projects together providing IT support and security, and have also collaborated on photography and design projects throughout Europe.

Combining their extraordinary expertise and experience as computer engineers with artistic and creative flair for contemporary design, they have successfully consulted and delivered solutions for multi-national businesses including global financial institutions, universities, government bodies, defence, and myriad small businesses in just about every field of endeavour.

Over the last 25 years, working across the globe, they have become highly experienced in IT infrastructure, hardware, electronics, operating systems, applications, search engines, IT security, knowledge management, content management, electronic library systems, photography, audio & video production,  graphic design & design for print, branding & marketing, social media, technical authoring, designing and delivering IT training; however, they are, above all, specialists in website creation & management and content production.

So no matter how big or small your business, whether you need a new website, need to change your existing website, or need to improve the volume and quality of internet traffic you receive, there’s really only one sensible solution…

Choose Sensible Elephant: we’ve got it covered.  

Our Turf

We have two regional offices in the South West and the East of England from which we are happy to cover the entire UK, and all the services offered by Sensible Elephant are available from both locations.

It’s important to keep in touch, so we make it easy for you with a range of communication options: telephone, email, chat, SMS, video conferencing and social media, making it easy for you to connect with us.

Peterborough Office

Sensible Elephant’s Head Office is situated in a stunning rural location in Crowland on the outskirts of Peterborough.

From here, we provide professional web design and SEO services in Peterborough, Crowland, Spalding, Market Deeping, Deeping St James, Deeping St Nicholas and surrounding areas.

Exeter Office

Our Southwest office is in the beautiful city of Exeter, home to a thriving business community with everything here from those with traditional skills to the latest tech startups and professionals.

Sensible Elephant provides search engine optimisation and web design services in Exeter, Plymouth, Okehampton, Honiton, Sidmouth and throughout Devon.