Professional
Web Design

"If your business is not on the internet, then your business will be out of business."

– Bill Gates

"Local businesses will need websites more than ever in 2019"

– Moz

"76% of UK consumers research or get inspiration online before they make a purchase."

– UM Media Agency, 2018

"Customers and other people who come in contact with your business expect to find a reputable business on the Web."

– Small Business Magazine

"Reports have shown that consumers are far more trusting of brands with a quality website"

– Cameron Blair, Approved Index

"1.98 million SMEs [in the UK] do not have websites, costing them over £343 billion each year."

– Enterprise Management 360

Vital Web Design

Microsite / Brochure Site
Initial Consultation
Up to 6 Web Pages
A Sensible Domain Name
One Year’s Web Hosting
3 Business Email Addresses
Effective SEO
Secure Site & Backups

£800

Advanced Web Design

eCommerce / Membership Site
Extended Consultation
Up to 20 Web Pages
A Sensible Domain Name
One Year’s Web Hosting
20 Business Email Addresses
Effective SEO
Secure Site & Backups

£2000

Full Website Refresh

Complete Website Rebuild
Extended Consultation
Up to 10 Web Pages
A Fresh, Contemporary Design
Reauthored Content
Updated Images
Effective SEO
Secure Site & Backups

£1500

Why your business needs a website

The high street is struggling

It seems that almost every day the news is filled with stories about major retailers in difficulty or going under completely. Small businesses that were already grappling to compete with large retailers are having an even tougher time with increased costs, shrinking slender profit margins even further.

Shopping habits have changed

Shopping habits have changed dramatically over the last decade. It’s no secret as to why this is happening: shopping from home is comfortable, convenient, quick, and easy. No need to waste time driving to the local shopping centre, struggling to park, pushing through crowds to hunt for the things you need only to find they’re out of stock.

Online shopping is easier

Shopping online gives you more choice, and you can do it using your mobile on the sofa in the living room, complete with coffee and biscuits close at hand. You’ve almost certainly done this yourself.

Adapt to current shopping trends

The good news is that, rather than shrinking your sales opportunities, you can actually benefit from these changes, and, as a result, even extend your business to a global shopping community.

Many customers are making targeted shopping trips for items they already know they want, already know who sells them, and have already confirmed are in stock.  They may even have reserved them before leaving their home.

Companies embracing these changes to the way people choose to do their shopping have been reaping the benefits, actually thriving and expanding in a harsh economy where others are failing wholesale.

Informed purchases

Having access to more information than ever before means it’s easy to learn more about the product you want or the service you require. Web surfing also stimulates creativity for ideas about redecorating the living room, building a man cave, new dinner recipes or whatever. Consequently, the amount of shopping we do has actually increased.  The trick is to move as much of this consumer spending as possible back to the small businesses that need it, reinvigorating the high street.

Choose online, buy in store

You may find it shocking to learn that ‘on average, 76% of UK consumers research or get inspiration online before they make a purchase’.*

The same report also revealed that 41% of people, having made their choice online, then go to a store to make their purchase.

In other words, depending on whether you choose to have an eCommerce site and actually sell your goods online or not, having a website gives you access to between 41% and 76% of shoppers that might not otherwise even know your company exists.

Can you afford to exclude all these potential customers?

*UM Media Agency, 2018

Our Web Design Philosophy

Five points to a great website

Your website is a substantial investment, and when you choose Sensible Elephant to build it for you, we take that responsibility very seriously.

We keep to a five point web design philosophy to create a great website for you that extends your business and increases your income.

1. Cool & Contemporary

We use the latest cutting-edge web design technology coupled with exquisite graphic design to give your website maximum visitor appeal and reinforce your online branding.

2. Clear & Simple

We create a sensible route map for your website making it easy for website visitors to quickly find what they’re looking for.

We don’t use annoying whizzbangs or meaningless guff to ‘fluff out’ a web page. Just good, solid information your website visitors will appreciate.

We avoid confusing terms and unnecessary jargon as far as possible. We prefer simple, crystal-clear communication that’s easy to understand, so the web content we produce is written in plain English.

3. Elegant & Exclusive

Isn’t it boring when every website you visit looks just the same?

Stand out from the crowd. Sensible Elephant thoroughly endorses the concept of web diversity, so every website we design is absolutely unique.

Whilst web design templates have their place for rapid website production, we don’t use and re-use stock web design templates with the ‘insert-your-company-name-here’ type approach employed by many of our competitors. We focus on creating an exclusive internet presence for your business.

As such, we don’t use photos from stock agencies. All the photos we use are either provided by the client or taken by our own professional photographers, and each image will only ever appear on one website.

4.

Functional & Successful

Sensible Elephant understands that having a gorgeous website is pointless if it doesn't actually help to improve your business.

We never lose sight of the fact that whilst your new website needs to be both beautiful and informative, above all, it must attract new visitors and convert them into new business.

5. Safe & Secure

You and your customers need to feel safe online.

Our IT security expert was trained by the Ministry of Defence, and we incorporate every possible defence into your web site as standard to keep your website, your web visitors and any stored customer data secure so your customers can browse, interact and shop on your website with the utmost confidence.

Vital Web Design

Sensible Elephant’s Vital Web Design package provides you with everything you need to get your business on the web and in front of your customers. Whether you’re a plumber or a pianist, Sensible Elephant offers a full range of web design services to suit your every business need.

To take advantage of our Vital Web Design package and all it has to offer, connect with us.

Here’s what our Vital Web Design package includes:

Sensible Elephant WebMasters: Vital Web Design Initial consultation.

Initial Consultation

Your initial consultation lasts about an hour.

This helps us to get a feel for your business and understand how it can best be represented on the web, in terms of design, content, graphics and photography.  

Sensible Elephant WebMasters: Vital Web Design - Up to Six Pages

Up to Six Web Pages

Six pages may not sound like a lot, but it should be sufficient for most small businesses, and we can advise you how to make these pages best serve your business.

We can add more pages if required for an additional £125 per page.

Sensible Elephant WebMasters: Vital Web Design Effective SEO

Effective SEO

All websites designed by Sensible Elephant include our Effective SEO package.  This means your site will be carefully designed with professionally optimised structure, content and images that will help your site get noticed in search engine results (like Google and Bing).

If your business falls into a highly competitive market sector, your website may require a much higher degree of optimisation like that offered in our Advanced SEO Package to keep you comfortably at the top of search engine results pages.

Full details of our SEO packages can be found here.

Sensible Elephant WebMasters: Vital Web Design - Up to Three Email Addresses

Three Business Email Addresses

Having a Sensible email address connected to your domain name improves your branding and keeps your business communication professional. The Vital Web Design package includes three, and you can add more for just £10 each.

After all, "sales@[mybusinessname].co.uk" is considerably better than say, "jonnyboy69dude@gmail.com", wouldn't you say? 

Sensible Elephant WebMasters: Vital Web Design - A Sensible Domain Name

A Sensible Domain Name

The domain name is the name of your website.

Having a domain unique to your business is important, increasing business credibility and improving your branding in the marketplace.

Sensible Elephant will help you choose the best domain name for your business. 

Your domain name has to be renewed annually, but your first year is included in the cost of the Vital Web Design package.

Sensible Elephant WebMasters: Vital Web Design - A Year of Sensible Hosting

Sensible Hosting

The first year of Sensible Hosting is included with the Vital Web Design package.

We ensure your site is always accessible on the internet with super fast page loading times for the best possible website visitor experience.

Sensible Elephant WebMasters: Vital Web Design - Sensible Security & Backups

Sensible Security & Backups

Security is of paramount importance. 

That's why we include an SSL certificate with your hosting as standard, and our MoD trained security specialist ensures that we adhere to strict security protocols to keep you and your customers as safe as possible.

But no website is completely impenetrable. That’s why we also back up your website and all associated data every day, so if the worst happens, we can recover your site rapidly and get your business back online.

It’s the only Sensible solution.

Advanced Web Design

Our Advanced Web Design package is intended for those who need more complex features, such as an eCommerce solution (web shop), or a membership website where clients pay each month for services such as training or access to your resources.  Whatever your needs, Sensible Elephant can deliver, no matter how substantial your requirements might be.

Connect with us to order the Advanced Web Design package now.

Here’s what our Advanced Web Design package includes:

Sensible Elephant WebMasters: Advanced Web Design - Extended consultation

Extended Consultation

An extended consultation for the Advanced Web Design package usually lasts about three hours.

This allows us to gain a deeper understanding of your business and your more complex needs so we can form a clear vision of the advanced website we will build for you.

Sensible Elephant WebMasters: Advanced Web Design - A Sensible Domain Name

Domain Name

The domain name is the name of your website.

Sensible Elephant will assist you to decide on the perfect domain name for your business.

Having your own domain name looks far more professional and helps to establish your internet branding.

Your domain name has to be renewed annually, but your first year is included in the cost of the Advanced Web Design package.

Sensible Elephant WebMasters: Advanced Web Design - A Year of 
Sensible Hosting

Sensible Hosting

The first year of Sensible Hosting comes as standard with the Advanced Web Design package.

Hosting your website on our state-of-the-art internet servers ensures your site is quick and reliable, keeping your website visitors happy and motivated.

Sensible Elephant WebMasters: Advanced Web Design - Up to Twenty Email Addresses

Twenty Email Addresses

Sensible email addresses are essential for your branding and professional appearance.

Sensible Elephant's Advanced Web Design package includes up to twenty for individual staff and/or business functions (like "enquiries@[mybusinessname].co.uk").

Additional email addresses can be had for just £10 each.

Sensible Elephant WebMasters: Advanced Web Design - Up to Twenty Pages

Up to Twenty Pages

The Advanced Web Design package includes up to twenty pages of web content reflecting the increased complexity of your website and its design.

This is perfect for those utilising advanced features, offering a large range of services or for those servicing multiple regions.

In the unlikely event you should require extra pages, we can add them for an additional cost of £125 per page.

Effective SEO

Effective SEO

Sensible Elephant WebMasters: Advanced Web Design – Effective SEO is included.

We approach Search Engine Optimisation from the ground up meaning every page, every image and every word of your web content is properly optimised for search engines like Google or Bing right from the start.

This means potential customers can find your website easily in search engine results, and that leads to a more successful business.

This is sufficient for most businesses, but if you are in a highly competitive business sector you may need a more comprehensive approach. If so, check out our Advanced SEO package.

Sensible Elephant WebMasters: Advanced Web Design - Sensible Security

Sensible Security

"It’s easy to be wise after the event."
Sherlock Holmes

He's right: that's why security can't be an afterthought.

At Sensible Elephant the integrity of your site is just as important to us as our own.

Our Sensible Security solution includes an SSL certificate as standard, and our MoD trained security specialist makes certain that we employ all the latest security protocols and constantly monitor your site for suspicious activity.

We also back up your website and web data every day, so should the worst happen, we can restore your website fast.

Full Site Refresh

If your existing website is looking outdated, our Full Website Refresh is just the thing to bring a vibrant, new design to your site, and all its content. Web standards change rapidly as do access trends. The popularity of smartphones and mobile browsing has meant that many older sites simply don’t display in a usable way on a mobile device. Your content may also be out of date and perhaps no longer relevant to your current business.

Connect with us to discuss your needs.

Here’s what our Full Site Refresh package includes:

Sensible Elephant WebMasters: Full Site Refresh - Extended Consultation

Extended Consultation

The Full Site Refresh begins with an extended consultation which normally lasts around three hours.

We use this time to discuss your business with you and to gain an understanding of your business and its market sector. 

An initial analysis of your existing website is made. We then create an outline of what you want to achieve with the new site we build for you, with a new design and fresh, relevant content your customers will love.

Sensible Elephant WebMasters: Full Site Refresh - Up to Ten web pages.

Up to Ten Web Pages

The Full Site Refresh package covers up to ten pages of web content.

This is a more intensive and time-consuming process than creating a new website from scratch.

Your site will be audited and then totally redesigned to meet your changing business needs.

If you have should a particularly large website, we can rebuild further pages for an additional cost of £150 per page.

Sensible Elephant WebMasters: Full Site Refresh - A Fresh and Contemporary Design.

A Fresh Contemporary Design

Sensible Elephant produces cool, clean designs that will make your business stand out from the crowd.

We’re web designers, but we also have professional photographers and graphic designers on staff, which is why the sites we design get noticed.

We’ll refresh your site, bringing it up to date with a responsive design your customers will appreciate.

Sensible Elephant WebMasters: Full Site Refresh - Content updated & reauthored.

Reauthored, Updated Content

It’s not only your existing design that’s the focus of a Full Site Refresh by Sensible Elephant.

We look at your text content and rewrite it where necessary to make it more relevant and up-to-date, also improving the layout to make it a real asset to your business.

Images are of far greater importance in modern web design than they have been in the past, due mainly to improvements in internet access speeds but also due to the natural evolution of available web technologies.

We ensure that your site looks as great as it performs with images that will be unique to your site.

Sensible Elephant WebMasters: Full Site Refresh - Effective SEO

Effective SEO

Our Effective SEO Package comes as standard with the Full Site Refresh Package.

With a ground-up approach to search engine optimisation, we shape the structure of your site and all content to ensure that search engines can not only access your site but also understand what your business is all about, improving your search engine ranking.

We also ensure that all web code is well-formed, valid and fully conforms to the latest standards.

Sensible Elephant WebMasters: Full Site Refresh - A Year of Sensible Hosting

Sensible Hosting

A Full Site Refresh from Sensible Elephant comes with a year’s managed hosting included.

Our hosting is fast, secure and resilient ensuring your site is available for your customers whenever they need it.

Sensible Elephant WebMasters: Full Site Refresh - Sensible Security and Backups.

Security & Backups

We use the latest technologies to protect your site from hackers, malicious software, and other threats. Security is at the core of what we do which is why we include an SSL certificate (if you don’t have one already) as standard with every Full Site Refresh. This ensures that your customers are confident in your site and enjoy a safe visit.

As added peace of mind, we backup your site every day so, should the worst happen, we can get your business back online and serving customers quickly and efficiently.